Boston’s brand new National Women’s Soccer League franchise has already found itself in hot water over an ad that many found offensive to transgender athletes.

BOS Nation Football Club announced its name and logo Tuesday morning. That same day, the organization shared an ad about how Boston athletics has “Too Many Balls”, along with a video clips of famous male Boston athletes holding footballs, basketballs, and hockey pucks.

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“This is how we stand up against these radicals!” she wrote just as the university announced that it is not, in fact, standing up against anything.

“Old balls, new balls, steel balls, cold balls, even goat balls,” the voiceover states.

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“Boston loves its balls,” the ad continues, “but maybe there are too many balls in this town.”

The ad then declares it’s time to “add a new chapter” to the city’s legacy, and shows clips of women soccer players to introduce the new franchise. “Anything is possible, no balls necessary,” the ad concludes.

The organization removed the ad from its social media, but others preserved it.

The ad was severely criticized on social media, with users slamming basically everything about it, including its transphobia, immaturity, and lack of acknowledgment for Boston’s other women’s sports teams.

“Conflating gender with genitalia and reducing athletes to their genitalia is something trans rights advocates have been begging people to stop doing for decades now!” wrote Autostraddle cofounder Riese. “It’s cis-normative and sexist and juvenile. At a time when many athletic leagues are excluding and accepting participants based solely on physical markers like genitalia, and legislation against trans inclusion in sports is taking off across the country, this is an irresponsible message to promote.”