An interview on Sky News has taken the internet by storm, after a bottle of what appeared to be Liquid Silk lube was spotted on a shelf in the background.

Though the subject matter of the Sky News interview was incredibly serious, discussing the Grenfell Tower fire on the day of the publishing of its public inquiry, viewers were quickly distracted by an item on a shelf in the background with some rather recognisable font, closely resembling a bottle from the lube brand.

“Is that… is that a bottle of Liquid Silk on the BBC?” one bemused X user wrote, and the answer is: No. It’s a bottle of Liquid Silk on Sky News.

Liquid Silk is a, “luxury, non tacky, water based sensual lubricant,” according to its bottle. It assists in “the subtle art of making people fit together and reducing friction in relationships.”