Not for the first time and likely not the last, Mexico futbol fans were put on notice in Arizona recently when they shouted an oft-used anti-gay slur during a Copa America match against Ecuador — the homophobic chanting continued despite three separate announcements warning them to stop.

They were eliminated from the tournament.

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It’s not the first time Mexican fans have yelled slurs as they neared a loss against Team USA.

62,565 fans watched as Mexico failed to score in the must-win Group B game. The match at State Farm Stadium in Glendale, Arizona ended 0-0.

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Mexico lost despite their fans’ best effort to distract Ecuador with the infamous chant, which officials tried repeatedly to halt.

One warning displayed in Spanish read, “The referee has indicated that the match could be suspended due to discriminatory behavior among spectators. Discrimination in football stadiums is not tolerated. If this continues, the match will be suspended, and eventually canceled.”  

And still, they chanted.

Mexico, the United States, and Canada, known as “El Tri” for the occasion, will jointly host the FIFA World Cup in two years.

Among the Mexico fans in the stadium on Sunday was Jorge Maynez, a candidate for president in the country’s recent election.

Maynez, 38, condemned the popular chant.

“The same joy you feel when you are with thousands of Mexicans watching your team turns into shame when you hear this discriminatory cry in Pride month,” Maynez posted to X. “It is a pride to have this flag, it is a pride to have this shield; but please, let this be the last time that something in favor of discrimination is heard.”