The list of services denied to gay people now not only includes cakes, wedding venues, and graphic design services — but also new hirsute category: wigs.

On Thursday, gay comedian Norman Freeman went public with a wigmaker’s preemptive refusal to provide a wig for the influencer, model, and makeup artist, after he inquired about a particular style that he liked which was produced by Christian Instagram user @annointedfromthetop.

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The wigmaker told him, “I think it’s truly amazing you reached out, but because of my faith, I won’t be able to complete this particular hairstyle for you.”

“Please understand, this isn’t out of discrimination or judgment!” she added. “We are all sinners and no one is better than the next person.”

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The locks purveyor went on to proselytize in a lengthy reply, advising Norman that Jesus “is calling you back home because He desires to give you peace and healing from the pain and trauma you’ve experienced however that may look. You are fully seen by Him, TRULY LOVED, and he knows exactly who you are.”

Said Norman succinctly with a screenshot of the sermon: “Chile — I can’t purchase a wig because I’m gay?!?”

In another post among many defending her refusal, the wigmaker alluded to her own “dark” past before projecting it on Norman.

“I’ll be honest looking back at who I used to be is hard sometimes, but it’s also part of my testimony and gives all glory to Jesus. I didn’t grow up in the church or even knowing who God was. He met me where I was; deep in witchcraft, rebellion, pride, and so much darkness. Yet even there, His love found me,” the wig stylist wrote.

“Not so Normal Norman” went viral on Facebook a few years ago with a prank video in a fast-food restaurant that showed his wig flying off. The clip was watched more than 30 million times, according to his Internet Movie Database (IMDB) biography.

He has earned 1.4 million fans on his Instagram since.

Ironically, @annointedfromthetop was one of them.

“I get it I guess,” the comedian added with grace about the born-again perruquier’s refusal. “But she was following me prior to me inquiring. My thing is… you were just watching me and scrolling through my page watching me sin all this time?”

The wig denial highlights an issue roiling U.S. courts over the question of “religious freedom” in a secular democracy.

In the 2018 Supreme Court decision Masterpiece Cakeshop v. Colorado Civil Rights Commission, the court issued a narrow ruling affirming a baker’s right to deny a gay couple a wedding cake, though the ruling stopped short of creating a precedent for businesses to deny service to same-sex couples based on religion.

In 303 Creative v. Elenis (2023), the Court ruled in favor of a web designer who wanted to refuse service to same-sex couples based on her religious beliefs. The court majority held that applying a public accommodations law to force her to create expressive designs against her religious beliefs would violate her free speech rights.

While polite, the wigmaker’s one-sided engagement with Norman relied on similar reasoning.

“This isn’t about raining on anyone’s parade or discriminating, or bashing. Anybody!” the wigmaker wrote in a last post on the subject before deleting her account.

“It’s about the love of the Father who sees what’s ahead and is calling His children home. He doesn’t want anyone to perish, but for everyone to come to repentance. I’m just someone He saved, trying to walk in obedience and share that same love that rescued me,” she wrote.

Said one user in reply: “I don’t think the Bible says anything about men buying wigs.”  

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